School of Culture and Communication - Theses

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    Bogan: exploring images of Australian cultural marginalisation
    Campbell, Melissa Lucette ( 2004)
    This thesis engages with a pressing contemporary concern: the negotiation of Australian national identity. Specifically, it argues that Australian media practitioners reconcile some of the complexity and ambivalence of Australian identity by deploying a discourse called 'bogan'. The bogan discourse creates a mediatised figure of the bogan, which is innately 'Australian' yet is also a social outcast for Australians to laugh at and loathe. By personifying traits and practices that do not accord with pre-existing ideologies of Australianness, the figure of the bogan helps reconcile contested and ambivalent ideas of national identity. Despite its assumed contemporary roots and actual existence, the bogan is purely discursive; and many of the rhetorical techniques used to produce bogans today were developed as long ago as the 1860s. This thesis assembles journalistic, literary, filmic and televisual conceptions of bogans through discussions of case studies including nineteenth-century larrikinism, the murder of Jaidyn Leskie, and the pilloried Paxton family. The bogan discourse operates in and through very different cultural contexts, without being limited to a particular era or location, because it is articulated through ideologies of national identity that are the subject of cultural anxiety and contest. These nationalist ideologies include the 'bush hero', the 'battler', 'community parenthood' and the 'do-it-yourself' ethos. While it has come to seem ‘true’ that the figure of the bogan is innately deviant and monstrous, and while the bogan discourse certainly requires and refers to empirical social realities, the figure of the bogan does not reflect the material conditions of a socioeconomic class, nor the self-articulated formations of a subculture. Rather, the bogan discourse produces understandings of reality through representations in journalism and popular culture. The social processes this thesis analyses, while anecdotally well-known, have never been studied academically as a social phenomenon. Thus this thesis proves its originality and importance by identifying a central figure in the Australian national imagination.