School of Culture and Communication - Theses

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The mediatization of Malcolm X

Petropoulos, Nash ( 2010)

In the aftermath of the end of Cold War, the ideological restructuring that took place fundamentally affected the representation of one of the African American public figures of the 1970’s that was portrayed as deviant by the media and yet up that until that enjoyed time relative obscurity: Malcolm X. After the Spike Lee biopic, interest in his figure was rekindled albeit in an entirely new direction after the Watts Riots of 1992. Due to this shift, a cultural commodification of his figure undermined the subversiveness of his message and two decades later, there is still need for an extensive discussion to re-conceptualize the subtle reinforcement of hegemonic structures in the mediatization process and address the political context in the commodification of Malcolm X. In that vein. this article applies the notion of mediatization of the figure of Malcolm X on film and television as analyzed through the lens of cultural commodification.