- Melbourne Business School - Research Publications
Melbourne Business School - Research Publications
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ItemDo social product features have value to consumers?Auger, P ; Devinney, TM ; Louviere, JJ ; Burke, PF (ELSEVIER, 2008-09)
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ItemThe impact of interactivity and design sophistication on the performance of commercial websites for small businessesAuger, P (BLACKWELL PUBLISHERS, 2005-04)
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ItemDo what consumers say matter? the misalignment of preferences with unconstrained ethical intentionsAuger, P ; Devinney, TM (SPRINGER, 2007-12)
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ItemUsing best-worst scaling methodology to investigate consumer ethical beliefs across countriesAuger, P ; Devinney, TM ; Louviere, JJ (SPRINGER, 2007-02)
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ItemThe importance of social product attributes in consumer purchasing decisions: A multi-country comparative studyAuger, P ; Devinney, TM ; Louviere, JJ ; Burke, PF (ELSEVIER, 2010-04)