- Melbourne Business School - Research Publications
Melbourne Business School - Research Publications
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ItemRelationship marketing, human resource management, and the service-profit chain: A conception of key linkagesHerington, C ; JOHNSON, L (Academy of Marketing Science, 2007)
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ItemThe marketing of legal but potentially harmful productsBuchanan, J ; JOHNSON, L (Academy of Marketing, 2007)
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ItemCorporate Social Responsibility and the Gaming Industry : A Contradiction in Terms?Buchanan, J ; JOHNSON, L (ANZMAC, 2007)
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ItemConcentration-based merger tests and vertical market structureGans, JS (UNIV CHICAGO PRESS, 2007-11)
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ItemMarketing Performance Measurement Ability and Firm PerformanceO'SULLIVAN, D. ; ABELA, A. ( 2007)
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ItemBrokers and competitive advantageRyall, MD ; Sorenson, O (INFORMS, 2007-04)The broker profits by intermediating between two (or more) parties. Using a biform game, we examine whether such a position can confer a competitive advantage, as well as whether any such advantage could persist if actors formed relations strategically. Our analysis reveals that, if one considers exogenous the relations between actors, brokers can enjoy an advantage but only if (1) they do not face substitutes either for the connections they offer or the value they can create, (2) they intermediate more than two parties, and (3) interdependence does not lock them into a particular pattern of exchange. If, on the other hand, one allows actors to form relations on the basis of their expectations of the future value of those relations, then profitable positions of intermediation only arise under strict assumptions of unilateral action. We discuss the implications of our analysis for firm strategy and empirical research.
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ItemDo what consumers say matter? the misalignment of preferences with unconstrained ethical intentionsAuger, P ; Devinney, TM (SPRINGER, 2007-12)
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ItemUsing best-worst scaling methodology to investigate consumer ethical beliefs across countriesAuger, P ; Devinney, TM ; Louviere, JJ (SPRINGER, 2007-02)
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ItemResolving the empty core: trust as a determinant of outcomes in three-party negotiationsOlekalns, M ; Lau, F ; Smith, PL (SPRINGER, 2007-11)
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ItemThe McKenna Rule and UK World War 1 FinanceNASON, J. ; VAHEY, S. ( 2007)