- Melbourne Business School - Research Publications
Melbourne Business School - Research Publications
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ItemRelationship marketing, human resource management, and the service-profit chain: A conception of key linkagesHerington, C ; JOHNSON, L (Academy of Marketing Science, 2007)
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ItemThe marketing of legal but potentially harmful productsBuchanan, J ; JOHNSON, L (Academy of Marketing, 2007)
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ItemCorporate Social Responsibility and the Gaming Industry : A Contradiction in Terms?Buchanan, J ; JOHNSON, L (ANZMAC, 2007)
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ItemBrand Orientation and Retail Strategy within the Australian Museum SectorEVANS, J ; Bridson, K (Middlesex University Ventures, 2006)
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ItemAdvances in Buyer-Supplier Relationship UnderstandingPARKER, M. ; EVANS, J. ; BRIDSON, K. (Middlesex University Ventures, 2006)