Melbourne Business School - Research Publications

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http://hdl.handle.net/11343/379

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Now showing 1 - 3 of 3

Relationship marketing, human resource management, and the service-profit chain: A conception of key linkages

Herington, C ; JOHNSON, L (Academy of Marketing Science, 2007)
The marketing of legal but potentially harmful products

Buchanan, J ; JOHNSON, L (Academy of Marketing, 2007)
Corporate Social Responsibility and the Gaming Industry : A Contradiction in Terms?

Buchanan, J ; JOHNSON, L (ANZMAC, 2007)