Melbourne Business School - Research Publications

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http://hdl.handle.net/11343/379

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Now showing 1 - 6 of 6

Global segments of socially conscious consumers: do they exist?

Auger, P ; Devinney, TM ; Louviere, JJ ; Smith, NG ; Bhattacharya, CB ; Vogel, D ; Levine, DI (CAMBRIDGE UNIV PRESS, 2010-01-01)
Do social product features have value to consumers?

Auger, P ; Devinney, TM ; Louviere, JJ ; Burke, PF (ELSEVIER, 2008-09-01)
The impact of interactivity and design sophistication on the performance of commercial websites for small businesses

Auger, P (BLACKWELL PUBLISHERS, 2005-04-01)
Do what consumers say matter? the misalignment of preferences with unconstrained ethical intentions

Auger, P ; Devinney, TM (SPRINGER, 2007-12-01)
Using best-worst scaling methodology to investigate consumer ethical beliefs across countries

Auger, P ; Devinney, TM ; Louviere, JJ (SPRINGER, 2007-02-01)
The importance of social product attributes in consumer purchasing decisions: A multi-country comparative study

Auger, P ; Devinney, TM ; Louviere, JJ ; Burke, PF (ELSEVIER, 2010-04-01)