- Melbourne Business School - Research Publications
Melbourne Business School - Research Publications
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ItemGlobal segments of socially conscious consumers: do they exist?Auger, P ; Devinney, TM ; Louviere, JJ ; Smith, NG ; Bhattacharya, CB ; Vogel, D ; Levine, DI (CAMBRIDGE UNIV PRESS, 2010)
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ItemDo social product features have value to consumers?Auger, P ; Devinney, TM ; Louviere, JJ ; Burke, PF (ELSEVIER, 2008-09)
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ItemThe importance of social product attributes in consumer purchasing decisions: A multi-country comparative studyAuger, P ; Devinney, TM ; Louviere, JJ ; Burke, PF (ELSEVIER, 2010-04)