Melbourne Business School - Research Publications

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Global segments of socially conscious consumers: do they exist?

Auger, P ; Devinney, TM ; Louviere, JJ ; Smith, NG ; Bhattacharya, CB ; Vogel, D ; Levine, DI (CAMBRIDGE UNIV PRESS, 2010-01-01)
Do social product features have value to consumers?

Auger, P ; Devinney, TM ; Louviere, JJ ; Burke, PF (ELSEVIER, 2008-09-01)