- Melbourne Business School - Research Publications
Melbourne Business School - Research Publications
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ItemRelationship marketing, human resource management, and the service-profit chain: A conception of key linkagesHerington, C ; JOHNSON, L (Academy of Marketing Science, 2007)
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ItemThe marketing of legal but potentially harmful productsBuchanan, J ; JOHNSON, L (Academy of Marketing, 2007)
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ItemCorporate Social Responsibility and the Gaming Industry : A Contradiction in Terms?Buchanan, J ; JOHNSON, L (ANZMAC, 2007)
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ItemBrand Orientation and Retail Strategy within the Australian Museum SectorEVANS, J ; Bridson, K (Middlesex University Ventures, 2006)
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ItemAdvances in Buyer-Supplier Relationship UnderstandingPARKER, M. ; EVANS, J. ; BRIDSON, K. (Middlesex University Ventures, 2006)
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ItemMarketing Performance Measurement Ability and Firm PerformanceO'SULLIVAN, D. ; ABELA, A. ( 2007)
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ItemMeasuring alpha: The consequences of ignoring the four-factor model In response to the commentary: "The statistical significance of portfolio returns" by Claes Fornell, Sunil Mithas and Forrest MorgesonO'Sullivan, D ; Hutchinson, MC ; O'Connell, V (ELSEVIER, 2009-06)
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ItemEmpirical evidence of the stock market's (mis)pricing of customer satisfactionO'Sullivan, D ; Hutchinson, MC ; O'Connell, V (ELSEVIER, 2009-06)
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ItemDo social product features have value to consumers?Auger, P ; Devinney, TM ; Louviere, JJ ; Burke, PF (ELSEVIER, 2008-09)
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ItemMarket orientation and enterprise policyO'Sullivan, D ; Butler, P (EMERALD GROUP PUBLISHING LTD, 2009)Purpose The purpose of this paper is to examine the merit of enterprise policies that seek to enhance market orientation as a driver of firm performance. Design/methodology/approach The approach takes the form of empirical research utilising the MKTOR survey instrument, administered to senior marketing managers in high‐value‐added sectors in Ireland; and both subjective and lagged objective measures of firm performance. Findings Findings support international context‐specific research. Market orientation is not found to be directly associated with firm performance in high‐value‐added firms in the Irish economy. Research limitations/implications Research directions should include the evolving understanding of market orientation, and the exploration of what alternative orientations lead to improved performance in different contexts. Practical implications For public policy, a re‐examination of the conceptualisation of, and support for, market orientation is warranted. Originality/value The paper presents a new contribution to understanding the merit of market orientation in enterprise policy in developed economies.