Melbourne Business School - Research Publications

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Now showing 1 - 10 of 12
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    Brokers and competitive advantage
    Ryall, MD ; Sorenson, O (INFORMS, 2007-04)
    The broker profits by intermediating between two (or more) parties. Using a biform game, we examine whether such a position can confer a competitive advantage, as well as whether any such advantage could persist if actors formed relations strategically. Our analysis reveals that, if one considers exogenous the relations between actors, brokers can enjoy an advantage but only if (1) they do not face substitutes either for the connections they offer or the value they can create, (2) they intermediate more than two parties, and (3) interdependence does not lock them into a particular pattern of exchange. If, on the other hand, one allows actors to form relations on the basis of their expectations of the future value of those relations, then profitable positions of intermediation only arise under strict assumptions of unilateral action. We discuss the implications of our analysis for firm strategy and empirical research.
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    Modeling page views across multiple websites with an application to Internet reach and frequency prediction
    Danaher, PJ (INFORMS, 2007-05-01)
    In this study, we develop a multivariate generalization of the negative binomial distribution (NBD). This new model has potential application to situations where separate NBDs are correlated, such as for page views across multiple websites. In turn, our page view model is used to predict the audience for Internet advertising campaigns. For very large Internet advertising schedules, a simple approximation to the multivariate model is also derived. In a test of nearly 3,000 Internet advertising schedules, the two new models are compared with some proprietary and nonproprietary models previously used for Internet advertising and are shown to be significantly more accurate.
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    Combining patent law expertise with R&D for patenting performance
    Somaya, D ; Williamson, IO ; Zhang, X (INFORMS, 2007-11-01)
    Drawing on the resource-based view (RBV), this paper examines how the combination or bundling of resources influences firm-patenting performance. We hypothesize that firm-patenting output depends not only on research and development (R&D) resources, but also on the patent law expertise combined with R&D inside the firm. We predict that the specialization of this in-house legal resource to R&D enables firms to identify patentable inventions more effectively and to convert them into patents. We also argue that there may be a positive complementary relationship between patent law expertise and R&D, such that patent law expertise will have a larger effect on patent output when it is deployed with matching higher levels of R&D. Furthermore, we predict that the effect of internal patent law expertise on firm patenting will be moderated by organization- and industry-level contextual factors. To test our hypotheses, we examine the patenting performance of a sample of Fortune 500 firms from 1990 to 2000. Results suggest that in-house patent law expertise is a significant predictor of firm-patenting performance; furthermore, this effect is moderated by the firm's level of top management team (TMT) patent law background and industry-patenting pressures. However, our hypothesis of a complementary relationship between patent law expertise and R&D was not supported; instead, we found evidence of a counterintuitive (weak) negative interaction between these two variables. Our findings shed light on how the combination of other resources with R&D affects firm-patenting performance, and advance the integration of complementary organizational perspectives with the RBV.
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    Sticks and stones: Language, face, and online dispute resolution
    Brett, JM ; Olekalns, M ; Friedman, R ; Goates, N ; Anderson, C ; Lisco, CC (ACAD MANAGEMENT, 2007-02)