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Melbourne Business School
Melbourne Business School - Research Publications

Melbourne Business School - Research Publications

Permanent URI for this collection

http://hdl.handle.net/11343/379

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Johnson, Lester 5

O'Sullivan, Don 5

DANAHER, PETER 4

Auger, Patrice 2

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Journal Article 12

Conference Paper 5

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Subject: Marketing ×

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Now showing 1 - 10 of 19

Relationship marketing, human resource management, and the service-profit chain: A conception of key linkages

Herington, C ; JOHNSON, L (Academy of Marketing Science, 2007)
The marketing of legal but potentially harmful products

Buchanan, J ; JOHNSON, L (Academy of Marketing, 2007)
Corporate Social Responsibility and the Gaming Industry : A Contradiction in Terms?

Buchanan, J ; JOHNSON, L (ANZMAC, 2007)
Brand Orientation and Retail Strategy within the Australian Museum Sector

EVANS, J ; Bridson, K (Middlesex University Ventures, 2006)
Advances in Buyer-Supplier Relationship Understanding

PARKER, M. ; EVANS, J. ; BRIDSON, K. (Middlesex University Ventures, 2006)
Global segments of socially conscious consumers: do they exist?

Auger, P ; Devinney, TM ; Louviere, JJ ; Smith, NG ; Bhattacharya, CB ; Vogel, D ; Levine, DI (CAMBRIDGE UNIV PRESS, 2010-01-01)
Marketing Performance Measurement Ability and Firm Performance

O'SULLIVAN, D. ; ABELA, A. ( 2007)
Measuring alpha: The consequences of ignoring the four-factor model In response to the commentary: "The statistical significance of portfolio returns" by Claes Fornell, Sunil Mithas and Forrest Morgeson

O'Sullivan, D ; Hutchinson, MC ; O'Connell, V (ELSEVIER, 2009-06-01)
Empirical evidence of the stock market's (mis)pricing of customer satisfaction

O'Sullivan, D ; Hutchinson, MC ; O'Connell, V (ELSEVIER, 2009-06-01)
Do social product features have value to consumers?

Auger, P ; Devinney, TM ; Louviere, JJ ; Burke, PF (ELSEVIER, 2008-09-01)

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