- Melbourne Business School - Research Publications
Melbourne Business School - Research Publications
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ItemRelationship marketing, human resource management, and the service-profit chain: A conception of key linkagesHerington, C ; JOHNSON, L (Academy of Marketing Science, 2007)
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ItemThe marketing of legal but potentially harmful productsBuchanan, J ; JOHNSON, L (Academy of Marketing, 2007)
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ItemCorporate Social Responsibility and the Gaming Industry : A Contradiction in Terms?Buchanan, J ; JOHNSON, L (ANZMAC, 2007)
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ItemBrand Orientation and Retail Strategy within the Australian Museum SectorEVANS, J ; Bridson, K (Middlesex University Ventures, 2006)
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ItemAdvances in Buyer-Supplier Relationship UnderstandingPARKER, M. ; EVANS, J. ; BRIDSON, K. (Middlesex University Ventures, 2006)
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ItemGlobal segments of socially conscious consumers: do they exist?Auger, P ; Devinney, TM ; Louviere, JJ ; Smith, NG ; Bhattacharya, CB ; Vogel, D ; Levine, DI (CAMBRIDGE UNIV PRESS, 2010-01-01)
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ItemMarketing Performance Measurement Ability and Firm PerformanceO'SULLIVAN, D. ; ABELA, A. ( 2007)
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ItemMeasuring alpha: The consequences of ignoring the four-factor model In response to the commentary: "The statistical significance of portfolio returns" by Claes Fornell, Sunil Mithas and Forrest MorgesonO'Sullivan, D ; Hutchinson, MC ; O'Connell, V (ELSEVIER, 2009-06-01)
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ItemEmpirical evidence of the stock market's (mis)pricing of customer satisfactionO'Sullivan, D ; Hutchinson, MC ; O'Connell, V (ELSEVIER, 2009-06-01)
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ItemDo social product features have value to consumers?Auger, P ; Devinney, TM ; Louviere, JJ ; Burke, PF (ELSEVIER, 2008-09-01)