School of Geography - Theses

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    Exemplar emulation and journalism: the rhetoric of the Zhao Zhankui campaign in Yan'an
    Li, Kaiyu ( 1993)
    The subject of my thesis is the role of the Chinese press in exemplar emulation campaigns. By examining one such campaign in the early years of the Chinese Communist Party and locating it in a tradition that began before Communist history and has continued to this day, I will demonstrate how the press played a vital part in social transformation by propagating new meanings of events and generating new modes of social action.