School of Languages and Linguistics - Research Publications

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    Trust and Cooperation through Social Media: COVID-19 translations for Chinese communities in Melbourne
    Pym, A ; Hu, B ; Lee, TK ; Wang, D (Routledge, 2022-01-01)
    A pandemic calls for behaviour-change communication: The ethical aim is to have the receiver voluntarily adopt cooperative actions for the wider good of the community. In the case of superdiverse cites, this entails significant translation and mediation across languages and media, since cooperative actions are to no avail if they do not occur in all sections of society. Messages thus have to attract high degrees of trustworthiness. Social media are sites of particular turbulence in this respect for several reasons: (1) They are privileged media for the circulation of dissent; (2) social-media users have high indices of media-comparison behaviour, judging information on one medium in terms of another, thus exhibiting low levels of initial trust; and (3) linguistically diverse communities have electronic media in their first language coming from outside the immediate community, potentially entering into conflict with officially generated and translated information. Here we look at social media use in Melbourne in order to identify instances of trust and distrust in translated pandemic information across several media. We assess the consequences for cooperative behaviour.
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    Understanding the experiences and communication needs of culturally and linguistically diverse communities during the COVID-19 pandemic
    Hajek, J ; Karidakis, M ; Amorati, R ; Sengupta, M ; Hao, Y ; Pym, A ; Woodward-Kron, R (Research Unit for Multilingualism and Cross-cultural Communication, 2022)
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    Enhancing COVID-19 public health communication for culturally and linguistically diverse communities: An Australian interview study with community representatives
    Karidakis, M ; Woodward-Kron, R ; Amorati, R ; Hu, B ; Pym, A ; Hajek, J (Det Kgl. Bibliotek/Royal Danish Library, 2022-01-25)
    Background: Public health crises present challenges for providing accessible, timely, and accurate health information to culturally and linguistically diverse (CALD) communities. Aim: The aim of this qualitative project was to explore strategies used by CALD community organizations to improve communication about COVID-19 for their communities; we also aimed to identify gaps and challenges. Methods: We interviewed 16 representatives from Greek, Italian, and Chinese CALD organizations in Melbourne, Australia. The interviews were analyzed thematically. Results: Community leaders played a significant role in engaging their community members with accurate key health information. There were differences between language communities about preferred channels for receiving information. As the pandemic intensified, there was a shift from written communication to more interactive exchanges between authorities and community leaders. Discussion: The findings suggest effective public health communication is enhanced by the mediation and outreach strategies adopted by CALD community organizations; further, stakeholders need to be cognizant of heterogeneity of needs and preferences. This may optimize information dissemination to meet specific needs. Conclusions:The CALD organizations have developed communication strategies involving different kinds of mediation to reach specific sub-groups, especially the most vulnerable. These strategies can inform future public health engagement.