- School of Languages and Linguistics - Research Publications
Now showing 1 - 3 of 3
ItemPoliticians on Campaign: Cristina Fernández’s Visual and Discursive Strategies of Persuasion in the Parliamentary Elections of 2017Hortiguera, H ; Favoretto, M (University of Texas Press, 2020-06)This work analyzes the visual representation that formed part of the electoral campaign of Argentina’s former president Cristina Fernández de Kirchner for the primary and parliamentary elections of 2017, in which she ran for senator from the province of Buenos Aires. From a textual corpus made up of photographic and video images published during the primary campaign (July–August) and the parliamentary campaign (September 17 to October 22), it scrutinizes the iconographic and epistemological potential of the persuasive image at the threshold of a parliamentary election.
ItemEl Gran Hermano burlado: la neolengua oficial y la neolengua contracultural durante la dictadura militar (1976-1983) en ArgentinaFavoretto, M ; Wilson, T (Revista do Programa de Pós-Graduação em Letras, 2017)Argentina’s last military dictatorship (1976–83) attempted a manipulation of language in order to mold the minds of its citizens. Availing itself of a censorship mechanism that seems taken straight from the novel 1984, the regime created a language equivalent to Orwellian Newspeak. Faced with this verbal offensive, rock musicians developed their own language, a system of metaphorically encoded criticism of the military government. This allowed musicians to give the appearance of working with the regime while actually subverting its censorship, a strategy that took the genre to the heights of popular success.