Computing and Information Systems - Research Publications

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    Negotiating stereotypes of older adults through avatars
    Carrasco, R ; Baker, S ; Waycott, J ; Vetere, F (Association for Computing Machinery (ACM), 2017-11-28)
    Virtual Avatars can bring opportunities for enjoyment, social participation and exploration of identities. However, the configuration of avatar creation software may marginalise some groups of users due to them reinforcing social stereotypes that privilege youth and beauty, rather than representing the broader variety of human identities. Older adults are one group who may be disadvantaged with respect to avatars as avatar studies have typically focused on younger users. Considering that older populations are growing and that their participation in virtual environments is increasing, it is timely to investigate older adults' preferences in relation to avatars. We conducted a study with 23 participants (70+ years old) to understand the representational requirements of older adults when creating a humanoid virtual avatar. Our findings demonstrate that older adults are negotiating ageing stereotypes when creating a virtual body. These negotiations of body appearances range from: the Actual Avatar that by mirroring the self suggests an acceptance of the ageing body; the Vibrant Avatar that is idealising the physical condition of the self; the Other Avatar, that aims to explore other identities; and the Companion Avatar that creates another persona as company. These findings highlight that older adults have specific representational requirements when designing virtual avatars.