School of Historical and Philosophical Studies - Research Publications
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ItemDiagrammatology(Alt-X Press, 2007)Drawing together Derrida’s interest in grammatology and the inventive, and contemporary architectural interest in diagrams, this paper proposes the notion of ‘diagrammatology’.7 Diagrammatology is understood here as a generative process: a ‘metaphor’ or way of thinking – diagrammatic, diagrammatological thinking – which, in turn, is linked to poetic thinking. This understanding is informed by contemporary architectural theory which conceives of the diagram as a ‘temporary formulation of intentions still to be realized, a machine for learning and change’, a ‘heuristic method’.8 This paper develops diagrammatology through example, by exploring three iterations of the (architectural) diagram. The first iteration is Derrida’s choral grid diagram, which emerged from his reading of the chora section of Plato’s Timaeus – a reading that framed his collaboration with the architect Peter Eisenman on Bernard Tschumi’s Parc de la Villette project. The second iteration is the use Gregory Ulmer subsequently made of Derrida’s choral diagram and reading of the Timaeus in the development of the genre of ‘mystory’ and ‘heuretics’ (the ‘logic of invention’). The third iteration uses the choral grid as a guiding figure for speculating on the intermingled nature of contemporary teletechnologies.
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ItemEvolutions of Lascaux(Ashgate, 2005)This paper charts the evolutions of the Lascaux cave in its various manifestations from the ‘original’ rock art discovered in 1940 to the replica construction ‘Lascaux II’ and a recent travelling exhibition ‘Virtual Lascaux’. The discussion briefly outlines these evolutions and then, employing the notion of the ‘hyperreal’ and the ‘simulacrum’, examines them and the paradoxical nature of ‘copies’ of an ‘original’ work of rock art.
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Item'Waiting for the kiss of life': Mobile media and advertising(SAGE Publications, 2009-11-01)Mobile media, especially cellphones, are now seen and heard everywhere, forming an intrinsic part of the daily lives and habits of billions of people worldwide. Curiously, despite this wide diffusion and remarkable rate of adoption, as an advertising platform the cellphone is, in the words of one commentator, still very much ‘a mass medium waiting for the kiss of life’. This article examines why this is the case, by exploring the ‘complex mobile phone ecosystem’ and the factors that contribute to the rather hesitant adoption of mobile advertising, with particular attention to the inherent conflicts amongst the interested parties in the system. It does this through a meta-analysis of themes and issues evinced in mainstream media and the advertising trade press. Study of this data is supplemented by drawing on a number of critical studies within the available research literature on the subject.
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ItemSLEEPING WITH THE ENEMY: DISINTERMEDIATION IN INTERNET ADVERTISING(UNIV QUEENSLAND PRESS, 2009-08)The advent of internet advertising has changed the basis of the intermediary role which the advertising agency traditionally has occupied between advertisers and the media. This is disintermediation, or ‘cutting out the middle man’. The intrinsic and distinctive properties of the internet as a commercial medium, and its interactive character, have given rise to the phenomenon of search advertising, which diminishes the need for an advertising agency. This article outlines and analyses the challenge which Google and the other search services pose to advertising agencies, and the strategies which the global advertising industry has been taking up in response. In particular, evidence of Google's steps towards assuming the functions of an advertising agency, and even of a traditional advertising media owner, are canvassed, and set against an account of the global agency groups’ moves into specialist digital companies, and how they are working with the search services.