School of Historical and Philosophical Studies - Research Publications

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    BRANDING AND BELONGING
    Sinclair, J (Informa UK Limited, 2008-07)
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    The Affective Politics of Racial Mis-interpellation
    Hage, G (SAGE PUBLICATIONS LTD, 2010-12)
    This article is concerned with some of the ramifications of the affective dimension of Fanon’s writing. In their latest book, Commonwealth, Michael Hardt and Antonio Negri take Fanon’s attempt to transcend European universality through the struggle for a ‘new universality’ as an exemplary schema that informs their politics of alter-modernity. In the article, I show that the affective dimension of Fanon’s search for a new universality is far more anti- than alter-European, albeit in an ambivalent way. I analyse how this difference between an affective ‘anti’ and an intellectual ‘alter’ arises in Fanon’s analysis and experience of racism. I refer to this particular experience as mis-interpellation and analyse the equally particular affect it generates. More generally, I show that if one is to make use of Fanon’s work today one cannot separate the intellectual and the affective that are so intertwined in his analytical work as Hardt and Negri do. To do so is to abstract from the serious political ramifications that the presence of this affective dimension entails.
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    The shock of the new: Old media strategies in the digital age
    Sinclair, J (SAGE PUBLICATIONS LTD, 2008-05)
    This paper provides an outline and analysis of the strategies with which the ‘old’ media empires of print and television have met the challenge of ‘new’ media in Australia, notably the internet. It places particular emphasis on the protection of, or the gaining of access to, advertising revenue as a motivating factor in such corporate strategies since the early 1990s. In order to achieve some historical perspective and narrative continuity on this process, the discussion is divided into a rough periodisation. The first period saw the beginning of internet advertising and media organisations establishing a web presence, before the dot.com crash of 2000. A period of more cautious consolidation of positions then followed, and internet advertising became differentiated into categories of search, directories, classified and display, leading up to the corporate discovery of social networking in 2005. The paper concludes with some observations on the recent influx of private equity capital, particularly noting the agile response of ‘old’ media proprietors.