School of Agriculture, Food and Ecosystem Sciences - Theses

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Start date: 1968 × End date: 1979 × Author: Woog, Robert Alexander ×

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    An evaluation of the role of extension in the Australian pig industry
    Woog, Robert Alexander ( 1978)
    Australian agriculture is adjusting to changes in technology, economic circumstances and markets. Extension services as much as the producers' need to change in response to changing industry needs, market trends and consumer demands. There has been much discussion on the problems that these changes present for extension, but none on the basis of empirical research or social science theories. A research program was developed to define the changes taking place in the structure and organisation of the Australian pig industry, and to identify the implications of these changes for pig producers and for extension agencies such as State Departments of Agriculture. The conclusion drawn from the review of the industry situation and from a Delphi survey of 10 experts in the pig industry was that the industry will become more technical and commercialised requiring continual adaptation by the producers to technical and economic changes in order to maintain and increase production efficiency. The survey results showed that a degree of assistance from research and extension was expected by producers to help them maintain and improve production efficiency. Based on the Theory of Personal Constructs, Kelly (1955) an interactive psychological testing procedure known as the Repertory grid was used to record producers' and extension officers' perceptions of each other and of extension services. Twenty pig industry officers, 16 non extension users, 20 extension users and 16 large commercial producers were interviewed. Separate analyses were carried out on the grids of individual subjects, providing profiles of constructs typically used by the subjects in relating to and evaluating people. The results clearly identified the constructs which farmers used in relating to extension advisers and advice. In general, all groups of subjects tended to stereotype people with whom they associated. Combination of both the results within subject groups revealed evidence of commonality within and between the groups in their perceptions. The extension officers saw themselves as progressive and useful while a large number of the producers saw them as theoretical and irrelevant. Extension users held favourable attitudes towards professional agricultural advisers, while large commercial producers and non extension users criticised them on the grounds that they were difficult to communicate with and lacking practical experience. As a group, extension officers were not aware of the questioned relevance of their advice nor of the difficulty experienced by producers in communicating with them. Owing to their practical background and shared experiences, all producers saw other producers as useful and as the most relevant source of advice. The roles they expect him to perform and the characteristics that producers expect from a professional extension adviser have been identified and their implications for the extension officer are discussed. The most obvious implications of the findings are that extension advisers fail to establish the relevance of information within the farmers' context of what is relevant. Based on the findings of the research the theory is proposed that extension programmes will be most successful when producers and extension workers share common perceptions of relevant problems. A philosophy and practice of extension is proposed to meet the farmers' own perception of needs. The interpretation of the results in terms of Personal Construct theory leads to the development of the model of human behaviour, that is, "man as an actor" instead of "man as something being acted upon". A philosophy of extension is developed based on the belief that extension can only be successful if it provides what farmers want. The philosophy states that extension should provide a helping role by facilitating, developing and supporting "man the actor" without dominating or controlling his actions. A practice of extension operating within the boundaries of the proposed new philosophy is developed from the helping relationship model of Carkhuff (1969). The goals of extension are defined as exploration, understanding and action which lead directly to the need for skills which are defined as the "interface skills" of attending, responding, personalising and initiating. The need for and the nature of extension training to provide extension officers with "interface skills" is discussed.