Musician interaction via social networking sites: Celebrity attitudes, attachment, and their correlates
AuthorKrause, A; North, A; Heritage, B
Source TitleMusic & Science
University of Melbourne Author/sKrause, Amanda
AffiliationMelbourne Conservatorium of Music
Document TypeJournal Article
CitationsKrause, A., North, A. & Heritage, B. (2018). Musician interaction via social networking sites: Celebrity attitudes, attachment, and their correlates. Music & Science, 1, pp.1-11. https://doi.org/10.1177/2059204318762923.
Access StatusOpen Access
Open Access URLhttp://journals.sagepub.com/doi/full/10.1177/2059204318762923
Social network sites (SNS) allow for interaction between musicians and fans, including parasocial relationships. The present research approaches the topic from the perspective of psychology and particularly previous research concerning attachment styles, celebrity interest, and their correlates. Using an online survey (N = 464), we considered whether psychological variables could predict whether individuals interact with musicians on SNS, and their opinions about doing so. Findings demonstrate that users’ celebrity attitudes and relationship attachment styles are important in predicting the extent to which they utilize SNS to interact with musicians. Therefore, it seems that SNS music fan behaviors have an overtly psychological component, such that further research might adopt a psychological rather than technological approach in predicting commercial usage.
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