Metaphor analysis in vocational counselling: moving from intuitive to reliable metaphor identification
AuthorCreed, A; Nacey, S
Source TitleBritish Journal of Guidance and Counselling
PublisherTaylor & Francis (Routledge)
University of Melbourne Author/sCreed, Allison
Document TypeJournal Article
CitationsCreed, A. & Nacey, S. (2020). Metaphor analysis in vocational counselling: moving from intuitive to reliable metaphor identification. British Journal of Guidance and Counselling, https://doi.org/10.1080/03069885.2020.1763915.
Access StatusThis item is currently not available from this repository
In this article we introduce a metaphor identification method that can be readily applied to vocational psychology research and practice, and contextualised to explore the phenomenon of career at a deeper level of experience. We demonstrate a practically-oriented Metaphor Identification Procedure Vrije Universiteit on an illustrative sample of student testimonials from higher education promotional videos from Australia and Norway. Metaphors as understood through conceptual metaphor theory have been shown to influence the attitudes and behaviours of the individual and organisation and orientate the mindset of their audiences. In this article we extend the scholarly work on career metaphors and offer a reliable method for investigating metaphor in language and communication.
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