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    Gender in the gig economy: Men and women using digital platforms to secure work in Australia

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    Author
    Churchill, B; Craig, L
    Date
    2019-12-01
    Source Title
    Journal of Sociology
    Publisher
    Sage Publications Ltd
    University of Melbourne Author/s
    Churchill, Brendan; Craig, Jocelyn
    Affiliation
    School of Social and Political Sciences
    Metadata
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    Document Type
    Journal Article
    Citations
    Churchill, B. & Craig, L. (2019). Gender in the gig economy: Men and women using digital platforms to secure work in Australia. Journal of Sociology, 55 (4), pp.741-761. https://doi.org/10.1177/1440783319894060.
    Access Status
    Open Access
    URI
    http://hdl.handle.net/11343/251843
    DOI
    10.1177/1440783319894060
    Abstract
    This article explores the characteristics, experiences, and motivations of men and women who secure work through digital platforms. Drawing on quantitative survey data – the first of its kind – of Australian men (n = 251) and women (n = 253) it finds that the gig economy, much like the wider economy, is highly gender-segregated. Men dominate platforms which specialise in what might be considered traditionally male tasks like transport and women dominate platforms which specialise in more traditional female tasks like caring. The results suggest that the gig economy may be an alternative for women in the creative industries. Men and women are both drawn to the gig economy for income-related reasons, despite a significant proportion of them holding a job outside the gig economy. Flexibility was an important motivator for both genders, but women were more likely than men to report that they did gig work because it ‘fitted with their schedule’, indicating that non-work commitments such as family constrain women more than men. More men than women reported that gig work was effective in generating income.

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