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    The Frankfurt Book Fair and Bestseller Business

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    Author
    Driscoll, E; Squires, C
    Date
    2020
    Publisher
    Cambridge University Press
    University of Melbourne Author/s
    Driscoll, Elizabeth
    Affiliation
    School of Culture and Communication
    Metadata
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    Document Type
    Book
    Citations
    Driscoll, E. & Squires, C. (2020). The Frankfurt Book Fair and Bestseller Business. (1), Cambridge University Press.
    Access Status
    Open Access
    URI
    http://hdl.handle.net/11343/252721
    DOI
    10.1017/9781108933377
    Abstract
    The Frankfurt Book Fair is the leading global industry venue for rights sales, facilitating business-to-buzzness deals and international networks. In this book, we pursue an Ullapoolist approach to excavate beneath the production of bestsellers at the Fair. Our investigation involved three consecutive years of fieldwork (2017-2019) including interviews and autoethnographic, arts-informed interventions. The book argues that buzz at the Fair exists in two states: as market-ready media reports and partial, lived experiences linked to mood. The physical structures and absences of the Fair enact its power relations and direct the flow of books and buzz. Further, the Fair is not only a site for commercial exchange but a carnival of sorts, marked by disruptive historical events and problematic socio-political dynamics. Key themes emerging from the book are the presence of excess, the pseudo(neo)liberal self-satisfaction of book culture, and the interplay of optimism and pessimism in contemporary publishing.

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