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    Signage as a tool for behavioral change: Direct and indirect routes to understanding the meaning of a sign

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    Author
    Meis, J; Kashima, Y
    Date
    2017-08-30
    Source Title
    PLoS One
    Publisher
    PUBLIC LIBRARY SCIENCE
    University of Melbourne Author/s
    Meis, Julia; Kashima, Yoshihisa
    Affiliation
    Melbourne School of Psychological Sciences
    Metadata
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    Document Type
    Journal Article
    Citations
    Meis, J. & Kashima, Y. (2017). Signage as a tool for behavioral change: Direct and indirect routes to understanding the meaning of a sign. PLOS ONE, 12 (8), https://doi.org/10.1371/journal.pone.0182975.
    Access Status
    Open Access
    URI
    http://hdl.handle.net/11343/252758
    DOI
    10.1371/journal.pone.0182975
    Abstract
    Signs, prompts, and symbols are a common means to change behavior in our society. Understanding the psychological mechanisms by which signage influences behavior is a critical first step to achieve the desired outcome. In the current research, we propose a theoretical model of sign-to-behavior process. The model suggests that when one encounters a sign, it is encoded to construct an action representation (comprehension process), which is then acted on unless its enactment is inhibited (decision process). We test the implications of the model in two studies. In support of our hypothesis, for unfamiliar signs, clarity of purpose predicts perceived effectiveness of a sign; however, for familiar signs, clarity of purpose does not matter. Insights gained from the studies will help to design effective signs. Practical implications of the model are discussed, and future research directions are outlined.

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