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dc.contributor.authorMeis, J
dc.contributor.authorKashima, Y
dc.date.accessioned2020-12-02T11:24:28Z
dc.date.available2020-12-02T11:24:28Z
dc.date.issued2017-08-30
dc.identifierpii: PONE-D-17-01748
dc.identifier.citationMeis, J. & Kashima, Y. (2017). Signage as a tool for behavioral change: Direct and indirect routes to understanding the meaning of a sign. PLOS ONE, 12 (8), https://doi.org/10.1371/journal.pone.0182975.
dc.identifier.issn1932-6203
dc.identifier.urihttp://hdl.handle.net/11343/252758
dc.description.abstractSigns, prompts, and symbols are a common means to change behavior in our society. Understanding the psychological mechanisms by which signage influences behavior is a critical first step to achieve the desired outcome. In the current research, we propose a theoretical model of sign-to-behavior process. The model suggests that when one encounters a sign, it is encoded to construct an action representation (comprehension process), which is then acted on unless its enactment is inhibited (decision process). We test the implications of the model in two studies. In support of our hypothesis, for unfamiliar signs, clarity of purpose predicts perceived effectiveness of a sign; however, for familiar signs, clarity of purpose does not matter. Insights gained from the studies will help to design effective signs. Practical implications of the model are discussed, and future research directions are outlined.
dc.languageEnglish
dc.publisherPUBLIC LIBRARY SCIENCE
dc.rights.urihttps://creativecommons.org/licenses/by/4.0
dc.titleSignage as a tool for behavioral change: Direct and indirect routes to understanding the meaning of a sign
dc.typeJournal Article
dc.identifier.doi10.1371/journal.pone.0182975
melbourne.affiliation.departmentMelbourne School of Psychological Sciences
melbourne.source.titlePLoS One
melbourne.source.volume12
melbourne.source.issue8
dc.rights.licenseCC BY
melbourne.elementsid1233242
melbourne.contributor.authorMeis, Julia
melbourne.contributor.authorKashima, Yoshihisa
dc.identifier.eissn1932-6203
melbourne.accessrightsOpen Access


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