Show simple item record

dc.contributor.authorCho, YJ
dc.contributor.authorThrasher, J
dc.contributor.authorCummings, M
dc.contributor.authorYong, HH
dc.contributor.authorHitchman, SC
dc.contributor.authorMcNeill, A
dc.contributor.authorFong, GT
dc.contributor.authorHammond, D
dc.contributor.authorHardin, J
dc.contributor.authorLi, L
dc.contributor.authorLindblom, EN
dc.date.accessioned2020-12-14T05:43:53Z
dc.date.available2020-12-14T05:43:53Z
dc.date.issued2020-05
dc.identifierpii: tobaccocontrol-2018-054650
dc.identifier.citationCho, Y. J., Thrasher, J., Cummings, M., Yong, H. H., Hitchman, S. C., McNeill, A., Fong, G. T., Hammond, D., Hardin, J., Li, L. & Lindblom, E. N. (2020). Cross-country comparison of cigarette and vaping product marketing exposure and use: findings from 2016 ITC Four Country Smoking and Vaping Survey.. Tob Control, 29 (3), pp.295-304. https://doi.org/10.1136/tobaccocontrol-2018-054650.
dc.identifier.issn0964-4563
dc.identifier.urihttp://hdl.handle.net/11343/253986
dc.description.abstractOBJECTIVE: To compare exposure to and use of certain cigarette and vaping product marketing among adult smokers and vapers in four countries with contrasting regulations-Australia (AU), Canada, England and the USA. DATA SOURCES: Adult smokers and vapers (n=12 294) from the 2016 International Tobacco Control (ITC) Four Country Smoking and Vaping Survey (4CV1). ANALYSIS: Self-reported exposure to cigarette and vaping product advertising through point-of-sale, websites/social media, emails/texts, as well as exposure to and use of price offers were assessed for country differences using logistic regression models adjusted for multiple covariates. RESULTS: Reported exposure to cigarette advertising exposure at point-of-sale was higher in the USA (52.1%) than in AU, Canada and England (10.5%-18.5%). Exposure to cigarette advertising on websites/social media and emails/texts was low overall (1.5%-10.4%). Reported exposure to vaping ads at point-of-sale was higher in England (49.3%) and USA (45.9%) than in Canada (32.5%), but vaping ad exposure on websites/social media in Canada (15.1%) was similar with England (18.4%) and the USA (12.1%). Exposure to vaping ads via emails/texts was low overall (3.1%-9.9%). Exposure to, and use of, cigarette price offers was highest in the USA (34.0 % and 17.8 %, respectively), but the use rate among those exposed was highest in AU (64.9%). Exposure to, and use of, price offers for vaping products was higher in the USA (42.3 % and 21.7 %) than in AU, Canada and England (25.9%-31.5 % and 7.4%-10.3 %). CONCLUSIONS: Patterns of cigarette and vaping product marketing exposure generally reflected country-specific policies, except for online vaping ads. Implications for research and policy are discussed.
dc.languageeng
dc.publisherBMJ
dc.titleCross-country comparison of cigarette and vaping product marketing exposure and use: findings from 2016 ITC Four Country Smoking and Vaping Survey.
dc.typeJournal Article
dc.identifier.doi10.1136/tobaccocontrol-2018-054650
melbourne.affiliation.departmentMelbourne School of Psychological Sciences
melbourne.source.titleTobacco Control
melbourne.source.volume29
melbourne.source.issue3
melbourne.source.pages295-304
melbourne.elementsid1423856
melbourne.openaccess.urlhttp://europepmc.org/articles/pmc7135957?pdf=render
melbourne.openaccess.pmchttp://www.ncbi.nlm.nih.gov/pmc/articles/PMC7135957
melbourne.openaccess.statusAccepted version
melbourne.contributor.authorLi, Lin
dc.identifier.eissn1468-3318
melbourne.accessrightsAccess this item via the Open Access location


Files in this item

FilesSizeFormatView

There are no files associated with this item.

This item appears in the following Collection(s)

Show simple item record