Distribution and Media Flows
Source TitleCultural Politics
PublisherDuke University Press
University of Melbourne Author/sCubitt, Sean
AffiliationCulture And Communication
Document TypeJournal Article
CitationsCUBITT, S. (2005). Distribution and Media Flows. Cultural Politics, 1 (2), pp.193-214. https://doi.org/10.2752/174321905778054809.
Access StatusThis item is currently not available from this repository
C1 - Journal Articles Refereed
While production, text and audience have been extensively covered by media and cultural studies scholars, the study of distribution is in its infancy. This essay argues that the distributive moment of the media cycle - incorporating delivery to audience, business-to-business distribution and the redistribution of profits and information derived from audiences - is critical to an understanding of twenty-first-century cultural politics. It offers an analysis of distribution, and considerations on the politics of alternative modes of distribution.
KeywordsCommunication and Media Studies; Screen and Media Culture; Other Cinema and Electronic Arts ; The Media
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