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    Tactical Media

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    Author
    CUBITT, S
    Editor
    Sarikakis, K; Thussu, D
    Date
    2006
    Source Title
    The Ideology of the Internet
    Publisher
    Hampton Press
    University of Melbourne Author/s
    Cubitt, Sean
    Affiliation
    Culture And Communication
    Metadata
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    Document Type
    Chapter
    Citations
    CUBITT, S. (2006). Tactical Media. Sarikakis, K (Ed.). Thussu, D (Ed.). The Ideology of the Internet, (1), pp.35-46. Hampton Press.
    Access Status
    Open Access
    URI
    http://hdl.handle.net/11343/25458
    Description

    B1 - Research Book Chapters

     

    Deposited with permission of Hampton Press

     
    Abstract
    The world communicates. Contemporary physics and chemistry instruct us in the nature of an information universe and reveal the microdimensional infolding of space and time upon themselves in such ways that, in the fundamental laboratory demonstration of quantum effects, subatomic entities “communicate.” The trees communicate with the sun, the seas with the moon, our eyes with ancient light from dead galaxies, our skins with the cosmic background radiation. The inhabitants of this planet have evolved to receive the communications of their environment, migratory birds to sense magnetic fields, anchovies to follow the ocean currents, and humans to communicate. Among and between people, communication has taken on a special form. Like many animals, we externalize communication in acts of nest building and giving and receiving food. Unlike our cousins, we have also found complex ways of storing and retrieving communications. Storage is the origin of economics. Giving and withholding communication, or otherwise interrupting and redirecting the cosmic flow, is the basis on which we humans undertake our job of making futurity. It is also a favored way to acquire honor, divinity, a papacy, a throne, a Nobel prize, wealth, sex, notoriety, or whatever else in any period of history has become the name and icon of satisfaction. The tactic developed by the ancient priesthoods and perfected in the rise of finance capital is to become a node through which the maximum of communication passes and to secrete a tithe of that flow for personal, familial, clan, or caste monopoly.
    Keywords
    Communication and Media Studies; Screen and Media Culture; Other Cinema and Electronic Arts ; The Media

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