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    Oxytocin Enhances Social Persuasion during Hypnosis

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    8
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    Author
    Bryant, RA; Hung, L
    Date
    2013-04-05
    Source Title
    PLoS One
    Publisher
    PUBLIC LIBRARY SCIENCE
    University of Melbourne Author/s
    Bryant, Richard
    Affiliation
    Psychiatry
    Metadata
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    Document Type
    Journal Article
    Citations
    Bryant, R. A. & Hung, L. (2013). Oxytocin Enhances Social Persuasion during Hypnosis. PLOS ONE, 8 (4), https://doi.org/10.1371/journal.pone.0060711.
    Access Status
    Open Access
    URI
    http://hdl.handle.net/11343/255751
    DOI
    10.1371/journal.pone.0060711
    Abstract
    It has long been argued that hypnosis cannot promote behaviors that people will not otherwise engage in. Oxytocin can enhance trust in others, and may promote the extent to which a hypnotized person complies with the suggestion of a hypnotist. This double-blind placebo study administered oxytocin or placebo to high hypnotizable participants (N = 28), who were then administered hypnotic suggestions for socially unorthodox behaviors, including swearing during the experiment, singing out loud, and dancing in response to a posthypnotic cue. Participants who received oxytocin were significantly more likely to swear and dance than those who received the placebo. This finding may be interpreted in terms of oxytocin increasing social compliance in response as a function of (a) increased trust in the hypnotist, (b) reduced social anxiety, or (c) enhanced sensitivity to cues to respond to experimental expectations. These results point to the potential role of oxytocin in social persuasion.

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