Are food allergic consumers ready for informative precautionary allergen labelling?

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    Author
    Zurzolo, GA; Peters, RL; Koplin, JJ; de Courten, M; Mathai, ML; Allen, KJ
    Date
    2017-10-05
    Source Title
    Allergy Asthma and Clinical Immunology
    Publisher
    BIOMED CENTRAL LTD
    University of Melbourne Author/s
    Koplin, Jennifer; Allen, Katrina; Peters, Rachel
    Affiliation
    Paediatrics (RCH)
    Melbourne School of Population and Global Health
    Metadata
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    Document Type
    Journal Article
    Citations
    Zurzolo, G. A., Peters, R. L., Koplin, J. J., de Courten, M., Mathai, M. L. & Allen, K. J. (2017). Are food allergic consumers ready for informative precautionary allergen labelling?. ALLERGY ASTHMA AND CLINICAL IMMUNOLOGY, 13 (1), https://doi.org/10.1186/s13223-017-0214-9.
    Access Status
    Open Access
    URI
    http://hdl.handle.net/11343/257337
    DOI
    10.1186/s13223-017-0214-9
    Abstract
    Precautionary allergen labelling (PAL) has resulted in consumer confusion. Previous research has shown that interpretive labels (using graphics, symbols, or colours) are better understood than the traditional forms of labels. In this study, we aimed to understand if consumers would use interpretive labels (symbol, mobile phone application and a toll-free number) with or without medical advice that was advocated by the food industry rather than the normal PAL. This is relevant information for industry and clinicians as it provides an insight into the food allergic perception regarding PAL.

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