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dc.contributor.authorThomas, NA
dc.contributor.authorLoetscher, T
dc.contributor.authorClode, D
dc.contributor.authorNicholls, MER
dc.date.accessioned2020-12-21T04:11:26Z
dc.date.available2020-12-21T04:11:26Z
dc.date.issued2012-05-02
dc.identifierpii: PONE-D-12-02760
dc.identifier.citationThomas, N. A., Loetscher, T., Clode, D. & Nicholls, M. E. R. (2012). Right-Wing Politicians Prefer the Emotional Left. PLOS ONE, 7 (5), https://doi.org/10.1371/journal.pone.0036552.
dc.identifier.issn1932-6203
dc.identifier.urihttp://hdl.handle.net/11343/257520
dc.description.abstractPhysiological research suggests that social attitudes, such as political beliefs, may be partly hard-wired in the brain. Conservatives have heightened sensitivity for detecting emotional faces and use emotion more effectively when campaigning. As the left face displays emotion more prominently, we examined 1538 official photographs of conservative and liberal politicians from Australia, Canada, the United Kingdom and the United States for an asymmetry in posing. Across nations, conservatives were more likely than liberals to display the left cheek. In contrast, liberals were more likely to face forward than were conservatives. Emotion is important in political campaigning and as portraits influence voting decisions, conservative politicians may intuitively display the left face to convey emotion to voters.
dc.languageEnglish
dc.publisherPUBLIC LIBRARY SCIENCE
dc.rights.urihttps://creativecommons.org/licenses/by/4.0
dc.titleRight-Wing Politicians Prefer the Emotional Left
dc.typeJournal Article
dc.identifier.doi10.1371/journal.pone.0036552
melbourne.affiliation.departmentMelbourne School of Psychological Sciences
melbourne.source.titlePLoS One
melbourne.source.volume7
melbourne.source.issue5
dc.rights.licenseCC BY
melbourne.elementsid1274728
melbourne.contributor.authorNicholls, Michael
dc.identifier.eissn1932-6203
melbourne.accessrightsOpen Access


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