University Library
  • Login
A gateway to Melbourne's research publications
Minerva Access is the University's Institutional Repository. It aims to collect, preserve, and showcase the intellectual output of staff and students of the University of Melbourne for a global audience.
View Item 
  • Minerva Access
  • Medicine, Dentistry & Health Sciences
  • Melbourne School of Psychological Sciences
  • Melbourne School of Psychological Sciences - Research Publications
  • View Item
  • Minerva Access
  • Medicine, Dentistry & Health Sciences
  • Melbourne School of Psychological Sciences
  • Melbourne School of Psychological Sciences - Research Publications
  • View Item
JavaScript is disabled for your browser. Some features of this site may not work without it.

    Do Health Claims and Front-of-Pack Labels Lead to a Positivity Bias in Unhealthy Foods?

    Thumbnail
    Download
    Published version (2.756Mb)

    Citations
    Scopus
    Web of Science
    Altmetric
    42
    36
    Author
    Talati, Z; Pettigrew, S; Dixon, H; Neal, B; Ball, K; Hughes, C
    Date
    2016-12-01
    Source Title
    Nutrients
    Publisher
    MDPI
    University of Melbourne Author/s
    Dixon, Helen
    Affiliation
    Melbourne School of Psychological Sciences
    Metadata
    Show full item record
    Document Type
    Journal Article
    Citations
    Talati, Z., Pettigrew, S., Dixon, H., Neal, B., Ball, K. & Hughes, C. (2016). Do Health Claims and Front-of-Pack Labels Lead to a Positivity Bias in Unhealthy Foods?. NUTRIENTS, 8 (12), https://doi.org/10.3390/nu8120787.
    Access Status
    Open Access
    URI
    http://hdl.handle.net/11343/257675
    DOI
    10.3390/nu8120787
    Open Access at PMC
    http://www.ncbi.nlm.nih.gov/pmc/articles/PMC5188442
    Abstract
    Health claims and front-of-pack labels (FoPLs) may lead consumers to hold more positive attitudes and show a greater willingness to buy food products, regardless of their actual healthiness. A potential negative consequence of this positivity bias is the increased consumption of unhealthy foods. This study investigated whether a positivity bias would occur in unhealthy variations of four products (cookies, corn flakes, pizzas and yoghurts) that featured different health claim conditions (no claim, nutrient claim, general level health claim, and higher level health claim) and FoPL conditions (no FoPL, the Daily Intake Guide (DIG), Multiple Traffic Lights (MTL), and the Health Star Rating (HSR)). Positivity bias was assessed via measures of perceived healthiness, global evaluations (incorporating taste, quality, convenience, etc.) and willingness to buy. On the whole, health claims did not produce a positivity bias, while FoPLs did, with the DIG being the most likely to elicit this bias. The HSR most frequently led to lower ratings of unhealthy foods than the DIG and MTL, suggesting that this FoPL has the lowest risk of creating an inaccurate positivity bias in unhealthy foods.

    Export Reference in RIS Format     

    Endnote

    • Click on "Export Reference in RIS Format" and choose "open with... Endnote".

    Refworks

    • Click on "Export Reference in RIS Format". Login to Refworks, go to References => Import References


    Collections
    • Minerva Elements Records [45689]
    • Melbourne School of Psychological Sciences - Research Publications [1051]
    Minerva AccessDepositing Your Work (for University of Melbourne Staff and Students)NewsFAQs

    BrowseCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects
    My AccountLoginRegister
    StatisticsMost Popular ItemsStatistics by CountryMost Popular Authors