Shattering the myth of costless price changes

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    Author
    Bergen, M; Ritson, M; Dutta, S; Levy, D; Zbarachi, M
    Date
    2003-12-01
    Source Title
    European Management Journal
    Publisher
    Elsevier BV
    University of Melbourne Author/s
    Ritson, Mark
    Affiliation
    Melbourne Business School
    Metadata
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    Document Type
    Journal Article
    Citations
    Bergen, M., Ritson, M., Dutta, S., Levy, D. & Zbarachi, M. (2003). Shattering the myth of costless price changes. European Management Journal, 21 (6), pp.663-669. https://doi.org/10.1016/j.emj.2003.09.018.
    Access Status
    This item is currently not available from this repository
    URI
    http://hdl.handle.net/11343/26422
    DOI
    10.1016/j.emj.2003.09.018
    Description

    C1 - Journal Articles Refereed
    Keywords
    Marketing and Market Research; Marketing

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