Pricing as a strategic capability

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    Author
    Dutta, S; Bergen, M; Levy, D; Ritson, M; Zbaracki, M
    Date
    2002-03-01
    Source Title
    MIT Sloan Management Review: MIT's journal of management research and ideas
    Publisher
    SLOAN MANAGEMENT REVIEW ASSOC, MIT SLOAN SCHOOL MANAGEMENT
    University of Melbourne Author/s
    Ritson, Mark
    Affiliation
    Melbourne Business School
    Metadata
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    Document Type
    Journal Article
    Citations
    Dutta, S., Bergen, M., Levy, D., Ritson, M. & Zbaracki, M. (2002). Pricing as a strategic capability. MIT SLOAN MANAGEMENT REVIEW, 43 (3), pp.61-+
    Access Status
    This item is currently not available from this repository
    URI
    http://hdl.handle.net/11343/26423
    Description

    C1 - Journal Articles Refereed
    Keywords
    Marketing and Market Research; Marketing

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