Pricing as a strategic capability
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Author
Dutta, S; Bergen, M; Levy, D; Ritson, M; Zbaracki, MDate
2002-03-01Source Title
MIT SLOAN MANAGEMENT REVIEWPublisher
SLOAN MANAGEMENT REVIEW ASSOC, MIT SLOAN SCHOOL MANAGEMENTUniversity of Melbourne Author/s
Ritson, MarkAffiliation
Melbourne Business SchoolMetadata
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Journal ArticleCitations
Dutta, S., Bergen, M., Levy, D., Ritson, M. & Zbaracki, M. (2002). Pricing as a strategic capability. MIT SLOAN MANAGEMENT REVIEW, 43 (3), pp.61-+Access Status
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C1 - Journal Articles Refereed
Keywords
Marketing and Market Research; MarketingExport Reference in RIS Format
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