More Eggs in the Same Basket: How Shopping Online Reduces Variety Seeking in Purchases

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    Author
    Verstraeten, J; Van Kerckhove, A; Lei, J; Zhao, Y
    Editor
    Argo, J; Lowrey, TM; Schau, HJ
    Date
    2020
    Source Title
    Advances in Consumer Research
    Publisher
    Association for Consumer Research
    University of Melbourne Author/s
    Lei, Jing
    Affiliation
    Management and Marketing
    Metadata
    Show full item record
    Document Type
    Conference Paper
    Citations
    Verstraeten, J., Van Kerckhove, A., Lei, J. & Zhao, Y. (2020). More Eggs in the Same Basket: How Shopping Online Reduces Variety Seeking in Purchases. Argo, J (Ed.) Lowrey, TM (Ed.) Schau, HJ (Ed.) 51st Annual Conference of the Association for Consumer Research, 48, Association for Consumer Research.
    Access Status
    Open Access
    URI
    http://hdl.handle.net/11343/274627
    Open Access URL
    Published version

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