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dc.contributor.authorOckwell, D
dc.contributor.authorWhitmarsh, L
dc.contributor.authorO'Neill, S
dc.date.available2014-05-21T20:39:32Z
dc.date.issued2009-03-01
dc.identifierhttp://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000263562100002&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=d4d813f4571fa7d6246bdc0dfeca3a1c
dc.identifier.citationOckwell, D., Whitmarsh, L. & O'Neill, S. (2009). Reorienting Climate Change Communication for Effective Mitigation Forcing People to be Green or Fostering Grass-Roots Engagement?. SCIENCE COMMUNICATION, 30 (3), pp.305-327. https://doi.org/10.1177/1075547008328969.
dc.identifier.issn1075-5470
dc.identifier.urihttp://hdl.handle.net/11343/27664
dc.descriptionC1 - Journal Articles Refereed
dc.description.abstract<jats:p> Climate communication approaches expend significant resources promoting attitudinal change, but research suggests that encouraging attitudinal change alone is unlikely to be effective. The link between an individual's attitudes and subsequent behavior is mediated by other influences, such as social norms and the “free-rider” effect. One way to engender mitigative behaviors would be to introduce regulation that forces green behavior, but government fears a resulting loss of precious political capital. Conversely, communication approaches that advocate individual, voluntary action ignore the social and structural impediments to behavior change. The authors argue that there are two crucial, but distinct, roles that communication could play in engaging the public in low carbon lifestyles: first, to facilitate public acceptance of regulation and second, to stimulate grass-roots action through affective and rational engagement with climate change. The authors also argue that using communication to stimulate demand for regulation may reconcile these “top-down” and “bottom-up” approaches. </jats:p>
dc.formatapplication/pdf
dc.languageEnglish
dc.publisherSAGE PUBLICATIONS INC
dc.subjectSocial and Cultural Geography; Environmental Politics; Climate Change Adaptation Measures; Climate Change Mitigation Strategies; Social Impacts of Climate Change and Variability
dc.titleReorienting Climate Change Communication for Effective Mitigation Forcing People to be Green or Fostering Grass-Roots Engagement?
dc.typeJournal Article
dc.identifier.doi10.1177/1075547008328969
melbourne.peerreviewPeer Reviewed
melbourne.affiliationThe University of Melbourne
melbourne.affiliation.departmentResource Management And Geography
melbourne.source.titleScience Communication
melbourne.source.volume30
melbourne.source.issue3
melbourne.source.pages305-327
melbourne.publicationid134975
melbourne.elementsid316453
melbourne.contributor.authorO'Neill, Saffron
melbourne.internal.ingestnoteAbstract bulk upload (2017-07-20)
dc.identifier.eissn1552-8545
melbourne.fieldofresearch440610 Social geography
melbourne.fieldofresearch440805 Environmental politics
melbourne.seocode190101 Climate change adaptation measures (excl. ecosystem)
melbourne.seocode190301 Climate change mitigation strategies
melbourne.seocode190103 Social impacts of climate change and variability
melbourne.accessrightsThis item is currently not available from this repository


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