Customer Education Increases Trust

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    Author
    Eisingerich, AB; Bell, SJ
    Date
    2008-09-01
    Source Title
    MIT Sloan Management Review: MIT's journal of management research and ideas
    Publisher
    SLOAN MANAGEMENT REVIEW ASSOC, MIT SLOAN SCHOOL MANAGEMENT
    University of Melbourne Author/s
    Bell, Simon
    Affiliation
    Management and Marketing
    Metadata
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    Document Type
    Journal Article
    Citations
    Eisingerich, A. B. & Bell, S. J. (2008). Customer Education Increases Trust. MIT SLOAN MANAGEMENT REVIEW, 50 (1), pp.10-11
    Access Status
    This item is currently not available from this repository
    URI
    http://hdl.handle.net/11343/27962
    Description

    C1 - Refereed Journal Article
    Keywords
    Business and Management

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