What's funny and what's not - The moderating role of cultural orientation in ad humor
Author
Lee, YH; Lim, EACDate
2008-06-01Source Title
JOURNAL OF ADVERTISINGPublisher
M E SHARPE INCUniversity of Melbourne Author/s
LIM, AI CHINGAffiliation
Management and MarketingMetadata
Show full item recordDocument Type
Journal ArticleCitations
Lee, Y. H. & Lim, E. A. C. (2008). What's funny and what's not - The moderating role of cultural orientation in ad humor. JOURNAL OF ADVERTISING, 37 (2), pp.71-84. https://doi.org/10.2753/JOA0091-3367370206.Access Status
This item is currently not available from this repositoryDescription
C1 - Refereed Journal Article
Keywords
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