What's funny and what's not - The moderating role of cultural orientation in ad humor

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    Author
    Lee, YH; Lim, EAC
    Date
    2008-06-01
    Source Title
    JOURNAL OF ADVERTISING
    Publisher
    M E SHARPE INC
    University of Melbourne Author/s
    LIM, AI CHING
    Affiliation
    Management and Marketing
    Metadata
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    Document Type
    Journal Article
    Citations
    Lee, Y. H. & Lim, E. A. C. (2008). What's funny and what's not - The moderating role of cultural orientation in ad humor. JOURNAL OF ADVERTISING, 37 (2), pp.71-84. https://doi.org/10.2753/JOA0091-3367370206.
    Access Status
    This item is currently not available from this repository
    URI
    http://hdl.handle.net/11343/28012
    DOI
    10.2753/JOA0091-3367370206
    Description

    C1 - Refereed Journal Article
    Keywords
    Marketing

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