What's funny and what's not - The moderating role of cultural orientation in ad humor
AuthorLee, YH; Lim, EAC
Source TitleJOURNAL OF ADVERTISING
PublisherM E SHARPE INC
University of Melbourne Author/sLIM, AI CHING
AffiliationManagement and Marketing
Document TypeJournal Article
CitationsLee, Y. H. & Lim, E. A. C. (2008). What's funny and what's not - The moderating role of cultural orientation in ad humor. JOURNAL OF ADVERTISING, 37 (2), pp.71-84. https://doi.org/10.2753/JOA0091-3367370206.
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C1 - Refereed Journal Article
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