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What's funny and what's not - The moderating role of cultural orientation in ad humor

dc.contributor.authorLee, YH
dc.contributor.authorLim, EAC
dc.date.available2014-05-21T21:02:59Z
dc.date.issued2008-06-01
dc.identifierhttp://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000256463700007&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=d4d813f4571fa7d6246bdc0dfeca3a1c
dc.identifier.citationLee, Y. H. & Lim, E. A. C. (2008). What's funny and what's not - The moderating role of cultural orientation in ad humor. JOURNAL OF ADVERTISING, 37 (2), pp.71-84. https://doi.org/10.2753/JOA0091-3367370206.
dc.identifier.issn0091-3367
dc.identifier.urihttp://hdl.handle.net/11343/28012
dc.descriptionC1 - Refereed Journal Article
dc.languageEnglish
dc.publisherM E SHARPE INC
dc.subjectMarketing
dc.titleWhat's funny and what's not - The moderating role of cultural orientation in ad humor
dc.typeJournal Article
dc.identifier.doi10.2753/JOA0091-3367370206
melbourne.peerreviewPeer Reviewed
melbourne.affiliationThe University of Melbourne
melbourne.affiliation.departmentManagement and Marketing
melbourne.source.titleJournal of Advertising
melbourne.source.volume37
melbourne.source.issue2
melbourne.source.pages71-84
melbourne.publicationid139757
melbourne.elementsid319584
melbourne.contributor.authorLIM, AI CHING
melbourne.internal.ingestnoteAbstract bulk upload (2017-07-20)
dc.identifier.eissn1557-7805
melbourne.accessrightsThis item is currently not available from this repository


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