Modeling page views across multiple websites with an application to Internet reach and frequency prediction

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    Author
    Danaher, PJ
    Date
    2007-05-01
    Source Title
    MARKETING SCIENCE
    Publisher
    INFORMS
    University of Melbourne Author/s
    DANAHER, PETER
    Affiliation
    Melbourne Business School
    Metadata
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    Document Type
    Journal Article
    Citations
    Danaher, P. J. (2007). Modeling page views across multiple websites with an application to Internet reach and frequency prediction. MARKETING SCIENCE, 26 (3), pp.422-437. https://doi.org/10.1287/mksc.1060.0226.
    Access Status
    This item is currently not available from this repository
    URI
    http://hdl.handle.net/11343/28014
    DOI
    10.1287/mksc.1060.0226
    Description

    C1 - Refereed Journal Article
    Keywords
    Marketing

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