Modeling page views across multiple websites with an application to Internet reach and frequency prediction

    Thumbnail
    Citations
    Scopus
    Web of Science
    Altmetric
    70
    54
    Author
    Danaher, PJ
    Date
    2007-05-01
    Source Title
    Marketing Science
    Publisher
    INFORMS
    University of Melbourne Author/s
    DANAHER, PETER
    Affiliation
    Melbourne Business School
    Metadata
    Show full item record
    Document Type
    Journal Article
    Citations
    Danaher, P. J. (2007). Modeling page views across multiple websites with an application to Internet reach and frequency prediction. MARKETING SCIENCE, 26 (3), pp.422-437. https://doi.org/10.1287/mksc.1060.0226.
    Access Status
    This item is currently not available from this repository
    URI
    http://hdl.handle.net/11343/28014
    DOI
    10.1287/mksc.1060.0226
    Description

    C1 - Refereed Journal Article
    Keywords
    Marketing

    Export Reference in RIS Format     

    Collections