Modeling page views across multiple websites with an application to Internet reach and frequency prediction
Author
Danaher, PJDate
2007-05-01Source Title
MARKETING SCIENCEPublisher
INFORMSUniversity of Melbourne Author/s
DANAHER, PETERAffiliation
Melbourne Business SchoolMetadata
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Journal ArticleCitations
Danaher, P. J. (2007). Modeling page views across multiple websites with an application to Internet reach and frequency prediction. MARKETING SCIENCE, 26 (3), pp.422-437. https://doi.org/10.1287/mksc.1060.0226.Access Status
This item is currently not available from this repositoryDescription
C1 - Refereed Journal Article
Keywords
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