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dc.contributor.authorDanaher, PJ
dc.date.available2014-05-21T21:03:08Z
dc.date.issued2007-05-01
dc.identifierhttp://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000248660600010&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=d4d813f4571fa7d6246bdc0dfeca3a1c
dc.identifier.citationDanaher, P. J. (2007). Modeling page views across multiple websites with an application to Internet reach and frequency prediction. MARKETING SCIENCE, 26 (3), pp.422-437. https://doi.org/10.1287/mksc.1060.0226.
dc.identifier.issn0732-2399
dc.identifier.urihttp://hdl.handle.net/11343/28014
dc.descriptionC1 - Refereed Journal Article
dc.languageEnglish
dc.publisherINFORMS
dc.subjectMarketing
dc.titleModeling page views across multiple websites with an application to Internet reach and frequency prediction
dc.typeJournal Article
dc.identifier.doi10.1287/mksc.1060.0226
melbourne.peerreviewPeer Reviewed
melbourne.affiliationThe University of Melbourne
melbourne.affiliation.departmentMelbourne Business School
melbourne.source.titleMARKETING SCIENCE
melbourne.source.volume26
melbourne.source.issue3
melbourne.source.pages422-437
dc.research.codefor1505
melbourne.publicationid91161
melbourne.elementsid297247
melbourne.contributor.authorDANAHER, PETER
melbourne.internal.ingestnoteAbstract bulk upload (2017-07-20)
dc.identifier.eissn1526-548X
melbourne.accessrightsThis item is currently not available from this repository


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