Factors affecting Web site visit duration: A cross-domain analysis

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    Author
    Danaher, PJ; Mullarkey, GW; Essegaier, S
    Date
    2006-05-01
    Source Title
    JOURNAL OF MARKETING RESEARCH
    Publisher
    SAGE PUBLICATIONS INC
    University of Melbourne Author/s
    DANAHER, PETER
    Affiliation
    Melbourne Business School
    Metadata
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    Document Type
    Journal Article
    Citations
    Danaher, P. J., Mullarkey, G. W. & Essegaier, S. (2006). Factors affecting Web site visit duration: A cross-domain analysis. JOURNAL OF MARKETING RESEARCH, 43 (2), pp.182-194. https://doi.org/10.1509/jmkr.43.2.182.
    Access Status
    This item is currently not available from this repository
    URI
    http://hdl.handle.net/11343/28015
    DOI
    10.1509/jmkr.43.2.182
    Description

    C1 - Refereed Journal Article
    Keywords
    Marketing

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