The effect of competitive advertising interference on sales for packaged goods
Author
Danaher, PJ; Bonfrer, A; Dhar, SDate
2008-04-01Source Title
Journal of Marketing ResearchPublisher
SAGE PublicationsUniversity of Melbourne Author/s
DANAHER, PETERAffiliation
Melbourne Business SchoolMetadata
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Journal ArticleCitations
Danaher, P. J., Bonfrer, A. & Dhar, S. (2008). The effect of competitive advertising interference on sales for packaged goods. Journal of Marketing Research, 45 (2), pp.211-225. https://doi.org/10.1509/jmkr.45.2.211.Access Status
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C1 - Refereed Journal Article
Keywords
MarketingExport Reference in RIS Format
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