The effect of competitive advertising interference on sales for packaged goods

    Thumbnail
    Citations
    Scopus
    Web of Science
    Altmetric
    90
    71
    Author
    Danaher, PJ; Bonfrer, A; Dhar, S
    Date
    2008-04-01
    Source Title
    Journal of Marketing Research
    University of Melbourne Author/s
    DANAHER, PETER
    Affiliation
    Melbourne Business School
    Metadata
    Show full item record
    Document Type
    Journal Article
    Citations
    Danaher, PJ; Bonfrer, A; Dhar, S, The effect of competitive advertising interference on sales for packaged goods, Journal of Marketing Research, 2008, 45 (2), pp. 211 - 225
    Access Status
    This item is currently not available from this repository
    URI
    http://hdl.handle.net/11343/28017
    DOI
    10.1509/jmkr.45.2.211
    Description

    C1 - Refereed Journal Article
    Keywords
    Marketing

    Export Reference in RIS Format     

    Collections