The effect of competitive advertising interference on sales for packaged goods

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    Author
    Danaher, PJ; Bonfrer, A; Dhar, S
    Date
    2008-04-01
    Source Title
    Journal of Marketing Research
    Publisher
    SAGE Publications
    University of Melbourne Author/s
    DANAHER, PETER
    Affiliation
    Melbourne Business School
    Metadata
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    Document Type
    Journal Article
    Citations
    Danaher, P. J., Bonfrer, A. & Dhar, S. (2008). The effect of competitive advertising interference on sales for packaged goods. Journal of Marketing Research, 45 (2), pp.211-225. https://doi.org/10.1509/jmkr.45.2.211.
    Access Status
    This item is currently not available from this repository
    URI
    http://hdl.handle.net/11343/28017
    DOI
    10.1509/jmkr.45.2.211
    Description

    C1 - Refereed Journal Article
    Keywords
    Marketing

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