A comparison of Online and offline consumer brand loyalty
AuthorDanaher, PJ; Wilson, IW; Davis, RA
Source TitleMARKETING SCIENCE
University of Melbourne Author/sDANAHER, PETER
AffiliationMelbourne Business School
Document TypeJournal Article
CitationsDanaher, P. J., Wilson, I. W. & Davis, R. A. (2003). A comparison of Online and offline consumer brand loyalty. MARKETING SCIENCE, 22 (4), pp.461-476. https://doi.org/10.1287/mksc.22.4.461.24907.
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C1 - Refereed Journal Article
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