A comparison of Online and offline consumer brand loyalty

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    Author
    Danaher, PJ; Wilson, IW; Davis, RA
    Date
    2003-09-01
    Source Title
    Marketing Science
    Publisher
    INFORMS
    University of Melbourne Author/s
    DANAHER, PETER
    Affiliation
    Melbourne Business School
    Metadata
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    Document Type
    Journal Article
    Citations
    Danaher, P. J., Wilson, I. W. & Davis, R. A. (2003). A comparison of Online and offline consumer brand loyalty. MARKETING SCIENCE, 22 (4), pp.461-476. https://doi.org/10.1287/mksc.22.4.461.24907.
    Access Status
    This item is currently not available from this repository
    URI
    http://hdl.handle.net/11343/28018
    DOI
    10.1287/mksc.22.4.461.24907
    Description

    C1 - Refereed Journal Article
    Keywords
    Marketing

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