In-store music and consumer-brand relationships: Rational transformation following experiences of (mis)fit

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    Author
    BEVERLAND, M.; LIM, A. C.; MORRISON, M.; TERZIOVSKI, M.
    Date
    2006
    Source Title
    Journal of Business Research
    University of Melbourne Author/s
    BEVERLAND, MICHAEL
    Affiliation
    Management and Marketing
    Metadata
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    Document Type
    Journal Article
    Access Status
    This item is currently not available from this repository
    URI
    http://hdl.handle.net/11343/28019
    Description

    C1 - Refereed Journal Article
    Keywords
    Marketing

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