The influence of metaphors and product type on brand personality perceptions and attitudes

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    Author
    Ang, SH; Lim, EAC
    Date
    2006-06-01
    Source Title
    JOURNAL OF ADVERTISING
    Publisher
    M E SHARPE INC
    University of Melbourne Author/s
    LIM, AI CHING
    Affiliation
    Management and Marketing
    Metadata
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    Document Type
    Journal Article
    Citations
    Ang, S. H. & Lim, E. A. C. (2006). The influence of metaphors and product type on brand personality perceptions and attitudes. JOURNAL OF ADVERTISING, 35 (2), pp.39-53. https://doi.org/10.1080/00913367.2006.10639226.
    Access Status
    This item is currently not available from this repository
    URI
    http://hdl.handle.net/11343/28021
    DOI
    10.1080/00913367.2006.10639226
    Description

    C1 - Refereed Journal Article
    Keywords
    Marketing

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