The influence of metaphors and product type on brand personality perceptions and attitudes
Author
Ang, SH; Lim, EACDate
2006-06-01Source Title
JOURNAL OF ADVERTISINGPublisher
M E SHARPE INCUniversity of Melbourne Author/s
LIM, AI CHINGAffiliation
Management and MarketingMetadata
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Journal ArticleCitations
Ang, S. H. & Lim, E. A. C. (2006). The influence of metaphors and product type on brand personality perceptions and attitudes. JOURNAL OF ADVERTISING, 35 (2), pp.39-53. https://doi.org/10.1080/00913367.2006.10639226.Access Status
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C1 - Refereed Journal Article
Keywords
MarketingExport Reference in RIS Format
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