| dc.contributor.author | Ang, SH | |
| dc.contributor.author | Lim, EAC | |
| dc.date.available | 2014-05-21T21:03:38Z | |
| dc.date.issued | 2006-06-01 | |
| dc.identifier | http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000240051900004&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=d4d813f4571fa7d6246bdc0dfeca3a1c | |
| dc.identifier.citation | Ang, S. H. & Lim, E. A. C. (2006). The influence of metaphors and product type on brand personality perceptions and attitudes. JOURNAL OF ADVERTISING, 35 (2), pp.39-53. https://doi.org/10.1080/00913367.2006.10639226. | |
| dc.identifier.issn | 0091-3367 | |
| dc.identifier.uri | http://hdl.handle.net/11343/28021 | |
| dc.description | C1 - Refereed Journal Article | |
| dc.language | English | |
| dc.publisher | M E SHARPE INC | |
| dc.subject | Marketing | |
| dc.title | The influence of metaphors and product type on brand personality perceptions and attitudes | |
| dc.type | Journal Article | |
| dc.identifier.doi | 10.1080/00913367.2006.10639226 | |
| melbourne.peerreview | Peer Reviewed | |
| melbourne.affiliation | The University of Melbourne | |
| melbourne.affiliation.department | Management and Marketing | |
| melbourne.source.title | Journal of Advertising | |
| melbourne.source.volume | 35 | |
| melbourne.source.issue | 2 | |
| melbourne.source.pages | 39-53 | |
| melbourne.publicationid | 56946 | |
| melbourne.elementsid | 280508 | |
| melbourne.contributor.author | LIM, AI CHING | |
| dc.identifier.eissn | 1557-7805 | |
| melbourne.accessrights | This item is currently not available from this repository | |
