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The influence of metaphors and product type on brand personality perceptions and attitudes

dc.contributor.authorAng, SH
dc.contributor.authorLim, EAC
dc.date.available2014-05-21T21:03:38Z
dc.date.issued2006-06-01
dc.identifierhttp://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000240051900004&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=d4d813f4571fa7d6246bdc0dfeca3a1c
dc.identifier.citationAng, S. H. & Lim, E. A. C. (2006). The influence of metaphors and product type on brand personality perceptions and attitudes. JOURNAL OF ADVERTISING, 35 (2), pp.39-53. https://doi.org/10.1080/00913367.2006.10639226.
dc.identifier.issn0091-3367
dc.identifier.urihttp://hdl.handle.net/11343/28021
dc.descriptionC1 - Refereed Journal Article
dc.languageEnglish
dc.publisherM E SHARPE INC
dc.subjectMarketing
dc.titleThe influence of metaphors and product type on brand personality perceptions and attitudes
dc.typeJournal Article
dc.identifier.doi10.1080/00913367.2006.10639226
melbourne.peerreviewPeer Reviewed
melbourne.affiliationThe University of Melbourne
melbourne.affiliation.departmentManagement and Marketing
melbourne.source.titleJOURNAL OF ADVERTISING
melbourne.source.volume35
melbourne.source.issue2
melbourne.source.pages39-53
dc.research.codefor1505
melbourne.publicationid56946
melbourne.elementsid280508
melbourne.contributor.authorLIM, AI CHING
dc.identifier.eissn1557-7805
melbourne.accessrightsThis item is currently not available from this repository


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