The paradox of customer education - Customer expertise and loyalty in the financial services industry
Author
Bell, SJ; Eisingerich, ABDate
2007-01-01Source Title
EUROPEAN JOURNAL OF MARKETINGPublisher
EMERALD GROUP PUBLISHING LIMITEDUniversity of Melbourne Author/s
Bell, SimonAffiliation
Management and MarketingMetadata
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Journal ArticleCitations
Bell, S. J. & Eisingerich, A. B. (2007). The paradox of customer education - Customer expertise and loyalty in the financial services industry. EUROPEAN JOURNAL OF MARKETING, 41 (5-6), pp.466-486. https://doi.org/10.1108/03090560710737561.Access Status
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C1 - Refereed Journal Article
Keywords
MarketingExport Reference in RIS Format
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