The paradox of customer education - Customer expertise and loyalty in the financial services industry

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    Author
    Bell, SJ; Eisingerich, AB
    Date
    2007-01-01
    Source Title
    EUROPEAN JOURNAL OF MARKETING
    Publisher
    EMERALD GROUP PUBLISHING LIMITED
    University of Melbourne Author/s
    Bell, Simon
    Affiliation
    Management and Marketing
    Metadata
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    Document Type
    Journal Article
    Citations
    Bell, S. J. & Eisingerich, A. B. (2007). The paradox of customer education - Customer expertise and loyalty in the financial services industry. EUROPEAN JOURNAL OF MARKETING, 41 (5-6), pp.466-486. https://doi.org/10.1108/03090560710737561.
    Access Status
    This item is currently not available from this repository
    URI
    http://hdl.handle.net/11343/28023
    DOI
    10.1108/03090560710737561
    Description

    C1 - Refereed Journal Article
    Keywords
    Marketing

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