How can a shareholder value approach improve marketing's strategic influence?

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    Author
    Lukas, BA; Whitwell, GJ; Doyle, P
    Date
    2005-04-01
    Source Title
    Journal of Business Research
    Publisher
    ELSEVIER SCIENCE INC
    University of Melbourne Author/s
    Lukas, Bryan; WHITWELL, GREGORY
    Affiliation
    Management and Marketing
    Metadata
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    Document Type
    Journal Article
    Citations
    Lukas, B. A., Whitwell, G. J. & Doyle, P. (2005). How can a shareholder value approach improve marketing's strategic influence?. JOURNAL OF BUSINESS RESEARCH, 58 (4), pp.414-422. https://doi.org/10.1016/S0148-2963(03)00136-X.
    Access Status
    This item is currently not available from this repository
    URI
    http://hdl.handle.net/11343/28029
    DOI
    10.1016/S0148-2963(03)00136-X
    Description

    C1 - Refereed Journal Article
    Keywords
    Marketing

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