How can a shareholder value approach improve marketing's strategic influence?
Author
Lukas, BA; Whitwell, GJ; Doyle, PDate
2005-04-01Source Title
JOURNAL OF BUSINESS RESEARCHPublisher
ELSEVIER SCIENCE INCAffiliation
Management and MarketingMetadata
Show full item recordDocument Type
Journal ArticleCitations
Lukas, B. A., Whitwell, G. J. & Doyle, P. (2005). How can a shareholder value approach improve marketing's strategic influence?. JOURNAL OF BUSINESS RESEARCH, 58 (4), pp.414-422. https://doi.org/10.1016/S0148-2963(03)00136-X.Access Status
This item is currently not available from this repositoryDescription
C1 - Refereed Journal Article
Keywords
MarketingExport Reference in RIS Format
Endnote
- Click on "Export Reference in RIS Format" and choose "open with... Endnote".
Refworks
- Click on "Export Reference in RIS Format". Login to Refworks, go to References => Import References