Brand reactions bias incidental decision-making.
Citations
Altmetric
Author
Harris, PG; Murawski, CDate
2009Source Title
Proceedings of the Australia and New Zealand Marketing Acadedmy Conference 2009Publisher
ANZMAC - Australian and New Zealand Marketing AcademyAffiliation
Management And MarketingMetadata
Show full item recordDocument Type
Conference PaperCitations
Harris, P. G. & Murawski, C. (2009). Brand reactions bias incidental decision-making.. Proceedings of the Australia and New Zealand Marketing Acadedmy Conference 2009, ANZMAC - Australian and New Zealand Marketing Academy.Access Status
This item is currently not available from this repositoryDescription
F1 - Full Written Papers Refereed
Keywords
Marketing Theory; Decision Making; Microeconomic Theory; Financial Economics; Savings and Investments; Consumption; Preference; Behaviour and Welfare; MarketingExport Reference in RIS Format
Endnote
- Click on "Export Reference in RIS Format" and choose "open with... Endnote".
Refworks
- Click on "Export Reference in RIS Format". Login to Refworks, go to References => Import References