Brand reactions bias incidental decision-making.

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    Author
    Harris, PG; Murawski, C
    Date
    2009
    Source Title
    Proceedings of the Australia and New Zealand Marketing Acadedmy Conference 2009
    Publisher
    ANZMAC - Australian and New Zealand Marketing Academy
    University of Melbourne Author/s
    Harris, Philip; Murawski, Carsten
    Affiliation
    Management And Marketing
    Metadata
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    Document Type
    Conference Paper
    Citations
    Harris, P. G. & Murawski, C. (2009). Brand reactions bias incidental decision-making.. Proceedings of the Australia and New Zealand Marketing Acadedmy Conference 2009, ANZMAC - Australian and New Zealand Marketing Academy.
    Access Status
    This item is currently not available from this repository
    URI
    http://hdl.handle.net/11343/28971
    Description

    F1 - Full Written Papers Refereed
    Keywords
    Marketing Theory; Decision Making; Microeconomic Theory; Financial Economics; Savings and Investments; Consumption; Preference; Behaviour and Welfare; Marketing

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