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Brand reactions bias incidental decision-making.

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Brand reactions bias incidental decision-making.

MURAWSKI, CARSTEN ; Harris, Philip
Affiliation: Management And Marketing
Source Title: Proceedings of the Australia and New Zealand Marketing Acadedmy Conference 2009
Publisher: ANZMAC - Australian and New Zealand Marketing Academy
Date: 2009
Document Type: Conference Proceeding
Keywords: Marketing Theory; Decision Making; Microeconomic Theory; Financial Economics; Savings and Investments; Consumption; Preference; Behaviour and Welfare; Marketing
Access Status: No attached file available
URI: http://hdl.handle.net/11343/28971

Description:

F1 - Full Written Papers Refereed

Citation: Harris, PG; Murawski, C, Brand reactions bias incidental decision-making., Proceedings of the Australia and New Zealand Marketing Acadedmy Conference 2009, 2009

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