Brand reactions bias incidental decision-making.
AuthorHarris, PG; Murawski, C
Source TitleProceedings of the Australia and New Zealand Marketing Acadedmy Conference 2009
PublisherANZMAC - Australian and New Zealand Marketing Academy
AffiliationManagement And Marketing
Document TypeConference Proceeding
CitationsHarris, PG; Murawski, C, Brand reactions bias incidental decision-making., Proceedings of the Australia and New Zealand Marketing Acadedmy Conference 2009, 2009
Access StatusThis item is currently not available from this repository
F1 - Full Written Papers Refereed
KeywordsMarketing Theory; Decision Making; Microeconomic Theory; Financial Economics; Savings and Investments; Consumption; Preference; Behaviour and Welfare; Marketing
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